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SDS LAUNCHES CHINESE NEW YEAR SERIES WITH CAI SHEN AND MOUSE DESIGN PIGGYBANK AS COOKIES CAN


SDS LAUNCHES CHINESE NEW YEAR SERIES WITH CAI SHEN AND MOUSE DESIGN PIGGYBANK AS COOKIES CAN | This Cute Mouse Brings You Both Tasty and Money. Chinese New Year is an anticipated festive for reunion, celebration, traditions and practices, ang pow, and definitely, festive food and gift. As many has embarked their Chinese New Year gift shopping, SDS has introduced a smorgasbord of treats from cookies, hamper to café feast.

“Not only brings you tasty, but also gives you an auspicious starting point to gain more money,” said Ms. Liao Yu Wen, Business Development Manager of SDS Group.

SDS retails have introduced a Piggybank Cookies Tin with Cai Shen and Mouse Design this year. This limited edition piggybank is collectable with purchase of “Almond Flakes” or “Almond and Seed Crisp”.

“Mouse is the first animal of the Chinese Zodiac. Chinese New Year also represents the start of a whole new year. Therefore, we launch this mouse design piggybank tin for Chinese New Year cookies to signify the start of a prosperity year ahead.” Ms. Liao added.


Apart from the two cookies, SDS has also introduced another 21 selections of festive cookies and chips, range from RM25.80 to RM34.80 accordingly. 8 of them are brand new creations, “Phoenix Cookies”, the crumbly pineapple cookies baked with salted egg, “Purple Sweet Potato Cookie”, “Marie Fudge Cake (Kek Batik)”, “Black Sesame Egg Roll”, “Seaweed Kuih Kapit”, “Gula Melaka Kuih Bangkit”, “Lotus Root Chips”, and “Crab Stick Crisp”.

All-time favourites cookies includes Nyonya Pineapple Cookies, Peanut Cookies, Chocolate Cookies, Nyonya Kuih Kapit and more are also available for sharing during New Year gathering with extended family members, colleague, and friends. Vegetarian may choose to savour “Vegetarian Green Peas Cookies” too.

“Chinese New Year is the greatest time to send regards and blessings to our loved ones,” Ms. Liao commented.



This Chinese New Year, SDS has designed 8 festive hampers and 1 gift set, ranging from RM68 to RM588, which focus mainly on cookies that symbolizes good fortune and blessings. Each selection comes with appealing packaging ideal for presenting it as gift to relatives, corporate clients, and friends. “Smile Gift Set”, an affordable specially design box is available at RM68 only.

All hampers; “Welcome Spring Hamper”, “The Spring Hamper”, “Reunion Hamper”, “Fortune Hamper”, “Greeting Hamper” with 2 designs, “Blessing Hamper”, and “Gratitude Hamper” are packed with the “Must Have”, auspicious piggybank tin of cookies, the hampers are believed to be able to cater different demands of senders.

Complimentary limited edition SDS A-LI and A-Xiang red packet will be given with purchase of hamper or cookies. SDS provides hamper delivery service within Peninsular Malaysia and Singapore for the convenience of festive gift giving. Interested customer can visit SDS outlet to purchase or log on to SDS official website at www.sdsgroups.com to purchase online.


Apart from cookies, SDS also has tasty Kuih Lapis for Chinese New Year celebrations. 4 selections of traditional Kuih Lapis introduced by SDS include “Durian Kuih Lapis”, the newest creation, “Prune Kuih Lapis”, “Pandan Kuih Lapis” and original “Kuih Lapis” are available from RM38.80 to RM80.80, and it comes in “Standard” and “Royal”, 2 sizes.

Customers who spend RM100 or above on Chinese New Year series product (excluding café item) are eligible to join on the spot lucky draw by picking up a YuanBao from the lucky draw box. Instant redemption of prizes is available on while stocks last basis.



According to Mr. Tan, SDS member and E-member will enjoy exclusive discount when they purchase any SDS Chinese New Year series product. In addition, E-members will be issued with RM10 E-Voucher which they can enjoy further discount of RM10 with nett spending of RM200 or above on any Chinese New Year series product in a single receipt.

 “Chinese New Year is the perfect time to enjoy luscious feast with loved one and celebrate harvest,” Ms. Liao said.



This Chinese New Year, SDS is introducing “Prosperity Mini Steamboat” with choice of “Mala Soup” or “Clear Soup”. Available at RM58.80++, the mini steamboat consists of prawn, mussel, gyoza, meat ball, mixed mushroom, assorted vegetable, egg and udon. It is served with auspicious beverage, “Pot of Golden Treasure”, an iced passion orange jasmine tea for 2 persons. Customers may choose to add on white rice to complete the prosperity feast too.

“Prosperity Mini Steamboat” and “Pot of Golden Treasure” are available at SDS Cafe from 1 Jan 2020 to 8 Feb 2020. You are able to carry back a limited lucky cat coin saving box too with any order of the mini steamboat (while stocks last).

SDS will also spread the happiness of festive celebration with shoppers in most shopping mall in Johor Bahru and Kulai area. Activities such as balloon drop and mini game are planned to carry out, and fabulous prizes including hampers, cookies, vouchers, limited edition red packet are prepared to giveaway during roadshow activities. SDS fans are encouraged to check out activity schedule and details at their official Facebook page.

For further information on SDS Chinese New Year series, kindly log on to SDS official Facebook page at www.facebook.com/sdsgroups .

Official website www.sdsgroups.com
Official Facebook www.facebook.com/sdsgroups
Official hashtags: #sdsgroups #ilovesds


P/S: Wowwww boleh laaa cuba ni nanti! Sis suka biskut-biskut SDSnya tu,sedap!

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